HC
Delhi High Court Grants Interim Personality-Rights Protection to Vijay Deverakonda
Nyaya Prep • Published • Updated • 3 min read
The Delhi High Court restrained unauthorised exploitation of actor Vijay Deverakonda’s identity, including specified AI-generated deepfakes, impersonation accounts and merchandise.
Justice Vikas Mahajan found a prima facie case for protection and directed identified intermediaries to remove content and domain registrars to suspend specified domains.
Background and legal issue
The actor complained that online accounts and commercial operators used his name, image, voice and other attributes without consent and circulated manipulated or offensive material.
Legal reasoning and context
Justice Vikas Mahajan found a prima facie case for protection and directed identified intermediaries to remove content and domain registrars to suspend specified domains. The Court declined to grant an immediate monopoly over the standalone expression “Rowdy” without proof of acquired distinctiveness.
Legal effect and next step
The interim restrictions operate pending further hearing on February 2, 2027. The decision distinguishes protection against identity misuse from a broader claim to exclusive ownership of a common expression.
Bench: Justice Vikas Mahajan
Act: Personality rights; intellectual property and intermediary law
Publisher report: Read original report
Nyaya Prep report prepared on 10 October 2026. Party allegations are attributed as such; no unpublished finding is assumed.
- Personality Rights and AI Deepfakes
- 10 October 2026